So, yes, maybe we did push the limits of our industry standards by introducing Line Array technology in the cinema audio market. But we like to think that in a few years we will have established a new standard by switching from traditional equipment to next generation Line Array technology.

But what does exactly Line Array mean?

Regularly I look at pictures or I attend renovation works for multichannel sound installations, be it Dolby Atmos or Barco Auro, and I see cinemas full of scaffoldings that occupy the same space as the seats. And I understand that these infrastructures are necessary when a new cinema is being built.

But what happens when it comes to converting an existing venue to multichannel sound? The room must be closed for at least a fortnight, part -or all- of the seats must be removed and a big scaffold must be built in place.