It has been almost one year since we launched our Line Array technology LW 8000 Series to the market. And results could not be better, having surpassed both our performance and sales expectations.

Therefore, we are constantly improving the series, adding new options in configurations and better components. And we are doing so based on this year's experience with some of our most important customers, two of which we wanted you to know about. Please keep reading...

So, yes, maybe we did push the limits of our industry standards by introducing Line Array technology in the cinema audio market. But we like to think that in a few years we will have established a new standard by switching from traditional equipment to next generation Line Array technology.

But what does exactly Line Array mean?

We want to extend a sincere thank you to every one of our worldwide customers, from large cinema chains to small exhibitors, who visited us during CineEurope 2015 that took place in Barcelona.

Thanks to our R&D department we launched some new ceiling coaxial speaker models, as well as some Line Array for cinema at the trade show, focusing our efforts on the state-of-the-art superb Dolby Atmos technology.

Plus our marketing team, who launched our completely redesigned corporate image together with a new layout responsive website.

Regularly I look at pictures or I attend renovation works for multichannel sound installations, be it Dolby Atmos or Barco Auro, and I see cinemas full of scaffoldings that occupy the same space as the seats. And I understand that these infrastructures are necessary when a new cinema is being built.

But what happens when it comes to converting an existing venue to multichannel sound? The room must be closed for at least a fortnight, part -or all- of the seats must be removed and a big scaffold must be built in place.

Third edition of CineEurope at Barcelona, and following our latest years presence, LuisWaSSmann Speakers attended as exhibitor with a big booth located in the very center of the show.

We introduced our new line of speakers for the new Dolby Atmos* and Barco Auro** 3D sound systems.